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Consolidating
pricing data from multiple sources
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Inability to
carry through different analyses due to
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limitations of
tools (mainly Excel)
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Gaining
insights from analyses and applying them
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on forward plans
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Coordinating
price changes across different
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stakeholders
such as sales,marketing and finance
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Lack of
structured co-ordination across functions
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for effective
price planning
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Lack of an
integrated planning environment
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