 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
| • |
Pricing does
not exist in
|
|
|
|
isolation
|
|
|
| • |
To drive value
you need to
|
|
|
|
understand
impact on
|
|
|
|
– |
Corporate
objectives
|
|
|
|
– |
Other
departmental
|
|
|
objectives
|
|
|
| • |
Success
depends on ability to
|
|
|
|
plan and
manage price
|
|
|
|
changes across
stakeholders
|
|
|
| • |
Key imperatives
|
|
|
|
– |
Better
Coordination
|
|
|
|
– |
Collaborative
price planning
|